Name: Iris™ | Bloom Midi Dress
Brand: Primrose Sydney
Price: 79.95 AUD
Availability: InStock

$160.00 $79.95

Almost sold out, only a few left in stock

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CLOSURE SALE UPDATE: Stock is limited... If you can still press add to cart, it means it's still in stock...

Soft florals, graceful movement – a timeless dress that captures effortless femininity.

The Iris™ Bloom Dress is your go-to for sunny days, garden parties, and everything in between. Crafted from lightweight, breathable fabric with a subtle floral print, it flows beautifully with every step. The fitted bodice and flared midi skirt flatter your shape, while delicate details like a V-neckline or gathered waist add a touch of romance.

Why you’ll love the Iris™ Bloom Dress

Flowy midi length for elegant movement
Lightweight and breathable for all-day comfort
Subtle floral print for a fresh, feminine feel
Flattering waist detail for a defined silhouette
Perfect for summer outings, brunches, or getaways

Returns & Exchanges
We want you to love your Iris™ Bloom Dress! If it’s not quite right, you can return or exchange it within 30 days of delivery. Items must be unworn, in original condition, and in the original packaging. Full details are available on our Returns Policy page.

We offer a 30-day return policy, so you can return your order within 30 days of receipt and get a full refund.

Orders in Australia include free shipping, a tracking number, and are shipped the next day with AusPost.

Primrose Sydney has over 7,280 happy customers, and our customers rate us 4.7/5.0.

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We provide a no-risk 30-day money-back guarantee. If you’re not happy with our product.

Customer reviews

★★★★★
“The service was excellent and the quality of the product is outstanding. I’m very happy with my purchase and will definitely order again.”
Amelia J.
Sidney, AUS

★★★★★
“I bought a dress for a wedding and it went beyond all my expectations. Delivery was quick and customer service was really helpful.”
Anna M.
Sidney, AUS

★★★★★
Excellent customer service! I had an issue with my order and they handled everything really professionally. Thanks to Primrose Sydney!
Jessica L.
Melbourne, AUS

★★★★★
“The buying process was quick and simple. I’m really happy with my new coat and can’t wait to shop again in the future!”
Sofie M.
Melbourne, AUS

★★★★★
“I’m absolutely in love with the dresses. The quality, the fit and the style are all amazing. I couldn’t be happier with my purchase and will definitely be coming back to Primrose Sydney.”
Rishano k.
Sydney, AUS

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