Serena™ | Floral Summer Dress
Effortless, airy and beautifully feminine — the Serena™ dress is the easygoing summer essential every woman loves. Designed with a soft V-neckline, short sleeves and a flowy silhouette, it offers complete comfort while keeping you stylish on warm, sunny days. The lightweight fabric drapes gracefully, making it perfect for beach walks, weekend outings or relaxed holiday moments.
Limited time only: now available at 50% off.
Why women are choosing the Serena™ dress
• Lightweight & breathable fabric – Keeps you cool and comfortable all day, even during the warmest summer afternoons.
• Flattering relaxed fit – Flows beautifully around the body for a effortlessly feminine silhouette without feeling tight or restrictive.
• Soft V-neckline – Adds a touch of elegance and pairs perfectly with your favourite necklace.
• Eye-catching floral prints – Designed with vibrant botanical accents that bring a fresh, uplifting summer feel to your wardrobe.
Enjoy comfort, colour and confidence with every wear. The Serena™ dress brings artistic charm to your everyday summer style — now 50% off for a limited time.
Order your Serena™ dress today and experience effortless elegance made easy.
We offer a 30-day return policy, so you can return your order within 30 days of receipt and get a full refund.
Orders in Australia include free shipping, a tracking number, and are shipped the next day with AusPost.
Primrose Sydney has over 7,280 happy customers, and our customers rate us 4.7/5.0.
